Author: Dustin
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Why FAQs Matter More Than Ever for Law Firm SEO
For law firms competing in a crowded digital landscape, especially in markets like Seattle, visibility is everything. Potential clients are searching online with specific, urgent questions: “How long do I have to file a personal injury claim in Washington?”“Can I be fired without notice in Seattle?”“What happens after a DUI arrest in Washington?” An effective Read more
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Marketing an Estate Planning Law Firm: What Clients Actually Search For
Estate planning law firms often market themselves using legal terminology that makes sense to attorneys – but not to clients. Most people searching for estate planning help are not thinking in terms of statutes or technical documents. They’re looking for reassurance, clarity, and answers to very basic questions. To attract the right clients online, your Read more
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Why Law Firms Need Both a Content Creator AND an SEO Professional
In today’s digital-first market, simply having a website is no longer enough for a law firm. Prospective clients are searching online for legal help, and the firms that show up — and get clicked — are those that combine expert content with smart SEO. At LegalEdge Digital, we believe content creators and SEO professionals should Read more
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Local SEO for Law Firms: How to Dominate Your Local Market and Attract Better Clients
When someone searches for “Seattle personal injury lawyer” or “estate planning attorney near me,” Google uses local SEO signals to decide which firms appear at the top of the results page. For law firms, this is the digital equivalent of choosing the best spot for your office — but instead of a street corner with… Read more
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Why Your Law Firm’s Website Needs a Strong UVP
In today’s extremely competitive legal marketplace, a law firm’s website is not just an online brochure. It’s a key part of your business development engine, and if your website doesn’t clearly communicate what makes your firm different and better for the client, then you’re leaving leads on the table. That difference is your Unique Value Read more
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How to Build a Law Firm’s Web Presence Organically
Building a law firm’s web presence organically involves a combination of strategies that focus on providing value to potential clients, optimizing for search engines, and establishing authority in your practice area(s). Below we provide a step-by-step guide to boost your rankings. Please contact defacto DIGITAL now to learn more on how you can improve your Read more
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How a Law Firm Can Optimize Its Website to Be Searchable on ChatGPT
Artificial intelligence tools like ChatGPT are changing how people search for information. Instead of typing keywords into Google, many users now ask ChatGPT questions like “How do I find a probate lawyer in Seattle?” or “What happens if I’m in a rideshare accident in Washington?” For law firms, this shift means optimizing your website not… Read more